A new transportation class at the University of Oregon, launched in January 2013 and funded by grants from OTREC and NITC, by all accounts had a wonderful first term.

Conceived as part of the curriculum for the Oregon Leadership in Sustainability (OLIS) program at U of O, the course, titled Sustainable Transportation, will be a permanent part of the OLIS class roster and will be open to all graduate students at the university.

The class this winter, led by instructors Ann Scheerer and Larisa Varela, taught applied research in a real-world setting. Students worked on planning projects for the university and for its home community, the City of Eugene, Ore.

On March 20, 2013, U of O's Transportation and Livability Student Group, LiveMove, hosted a public event where students were invited to present their research and interested community members were invited to attend.

The day of the presentations in Eugene was exciting; the “icing on the cake” for Scheerer. Marc Schlossberg, OTREC/NITC executive committee member at U of O and faculty advisor for LiveMove, was there, and so were some professors from the planning department, staff from the sustainability office, and quite a few local transportation advocates.

Scheerer, a...

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As a bicycle advocate in the early 1990s, Mia Birk was young, idealistic and unaware of the struggles she would face, she told a Eugene audience, with many of those attending in much the same position Birk once found herself in. Birk spoke at the “Movers and Shakers: Connecting People and Places” series presented by LiveMove, the University of Oregon transportation and livability student group.

Birk’s story started in her native Dallas, where her family drove everywhere, even across the street. “It never occurred to us to walk, and it never occurred to us that this was anything but normal.”

When the lifestyle left her overweight and unhappy, Birk found a way out through bicycling. She came to Portland to spread that happiness as the city’s bicycle coordinator in 1993.

It wasn’t so easy, Birk said, and took battles that went far beyond bikes. Opponents emerged quickly from all sectors; it took a while for allies to coalesce.

“Bicycling doesn’t exist on its own,” she said. “You need really sensible land use policy so you can choose bicycling. Good transit is really critical; really good neighborhoods with local schools and bicycle transportation—they all go hand in hand.”

Even the best bike lanes and separated paths won’t get everyone on a bike, Birk said. European cities with high ridership use the carrot-and-stick approach combining incentives for bicycling and disincentives for driving...

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