Event Date:
Feb 21, 2017
Content Type: Professional Development Event

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Car crashes are still a leading cause of death in the United States, with vulnerable road users like bicyclists and pedestrians being injured or killed at rates that outpace their mode share.

Planners, engineers, and advocates are increasingly adopting Vision Zero and Tactical Urbanism approaches and trying to better understand the underlying causes of dangerous roadway interactions. However, existing research into crash causation has focused on instrumental factors (e.g. intersection type, vehicle speed) while little research has probed the role of attitudes or socio-cognitive mechanisms in interactions between roadway users.

Social psychology suggests that attitudes and social cognitions can play a role in conflict. Drivers’ attitudes toward bicyclists, and how those attitudes may affect drivers’ behavior, are a largely unexplored area of research, particularly...

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