Visiting Scholar Robert Schneider: Free Seminar at PSU
OTREC is pleased to welcome visiting scholar Robert Schneider, a PhD Candidate from UC Berkeley. Schneider will visit Portland on May 6th and 7th to meet with local planners and present a seminar at Portland State University (see seminar abstract below).
What: "How do people choose a travel mode? Factors associated with routine walking and bicycling"
When: Friday, May 6, 2011, noon to 1:00 p.m.
Where: PSU Urban Center Room 204 (SW 6th and Mill) and on the web
Who: The seminar is free and open to the public
Walking and bicycling are being promoted as transportation options that can increase the livability and sustainability of communities, but the automobile remains the dominant mode of transportation in all United States metropolitan regions. In order to change travel behavior, researchers and practitioners need a greater understanding of the mode choice decision process, especially for walking and bicycling.
This presentation will summarize dissertation research on factors associated with walking and bicycling for routine travel purposes, such as shopping. More than 1,000 retail pharmacy store customers were surveyed in 20 San Francisco Bay Area shopping districts in fall 2009, and 26 follow-up interviews were conducted in spring and summer 2010. Mixed logit models showed that walking was associated with shorter travel distances, higher population densities, more street tree canopy coverage, and greater enjoyment of walking. Bicycling was associated with shorter travel distances, more bicycle facilities, more bicycle parking, and greater enjoyment of bicycling. Respondents were more likely to drive when they perceived a high risk of crime, but automobile use was discouraged by higher employment densities, smaller parking lots, and metered on-street parking. Interviews suggested a five-step theory of how people choose travel modes. Walking and bicycling could be promoted within each step: awareness and availability (through individual/social marketing programs), basic safety and security (through pedestrian and bicycle facility improvements and education and enforcement efforts), convenience (through higher-density, mixed land uses and limited automobile parking), enjoyment (through street trees and supportive culture), and habit (through roadway and parking pricing).