National Institute for Transportation and Communities

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Why model pedestrians?

A new predictive tool for estimating pedestrian demand has potential applications for improving walkability. By forecasting the number, location and characteristics of walking trips, this tool allows for policy-sensitive mode shifts away from automobile travel.

There is growing support to improve the quality of the walking environment and make investments to promote pedestrian travel. Despite this interest and need, current forecasting tools, particularly regional travel demand models, often fall short. To address this gap, Oregon Metro and NITC researcher Kelly Clifton worked together to develop...

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Summary: This session will describe the process and results of a NHTSA study that showed a change in driver culture of yielding to pedestrians in crosswalks on a citywide basis. The research won the Pat Waller award from the National Academy of Sciences, Transportation Research Board in January of this year. The approach to changing road user behavior focused on an integrated approach that include Enforcement, Engineering, and Educational efforts that were designed to be dovetailed together and that included a social norming component. Additional information will be provided on engineering solutions that can facilitate changes in pedestrian level of service and safety.

Bio: Dr. Van Houten is a Professor of Psychology at Western Michigan University. He has worked in the area of pedestrian safety for thirty years. He is past chairman of the Transportation Research Board’s pedestrian committee and a member of the National Committee on Uniform Traffic Control Devices. He has published extensively in the area of pedestrian safety and recently received along with Dr. Louis Malenfant, Richard Blomberg and Dr. Brad Huitema the Waller Award from the Transportation Research Board for their paper on changing driving culture by increasing driver yielding right-of-way to pedestrians...

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For a number of reasons—congestion, public health, greenhouse gas emissions, energy use, demographic shifts, and community livability to name a few—the importance of walking and bicycling as transportation options will only continue to increase. Currently, policy interest and infrastructure funding for nonmotorized modes far outstrip our ability to successfully model bike and walk travel. ​​In the past five years, we have learned a lot about ​where people prefer to bike and walk, but what can that tell us about whether people will bike or walk in the...