As a bicycle and pedestrian planning consultant, it bothered Robert Schneider that no one seemed to know exactly what made people choose to walk or bicycle. So he set out to change that.
Now a doctoral candidate from the University of California Berkeley, Schneider will share what he found out during a seminar Friday in Portland.
Working on projects including the Seattle Bicycle Master Plan, Schneider always sought a solid explanation for people’s transportation choices. “There was a great interest in walking and bicycling, and communities were doing more planning for those modes,” he said. “But there was also a big need for more detailed research and an understanding of what motivates people to walk and bicycle.”
Those motivations make up Schneider’s dissertation research. He developed a five-step theory on how people choose travel modes, noting that walking and cycling could be promoted at each step: awareness and availability, basic safety and security, convenience, enjoyment, and habit.
To develop the theory, Schneider surveyed 1,000 people at 20 San Francisco Bay Walgreen’s stores in 2009 and held 26 follow-up interviews the next year. He found an association between shorter travel distances and both walking and cycling. He also found that people who walk or bicycle report that they...Read more