This week, Portland State University’s Transportation Research and Education Center (TREC) releases a new research report comparing equity-oriented programs across several U.S. bike share systems. The research finds a variety of methods in place, ranging from affordability to internal hiring practices and beyond. The report is assisted by Toole Design...Read more
The third and final phase of our bike share equity research project has been published, with new findings from a survey of bike share users.
Riders targeted for equity-focused outreach efforts—lower-income individuals and people of color—were most likely to cite cost savings or discounted membership as reasons why they joined, while higher-income and white users were more likely to cite the convenience of using bike share. Lower-income riders were also more likely to have heard about...Read more