Pedestrians
Post date: Thu, 10/18/2018 - 10:19am
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Content Type: News Item
Principal Investigator: Philip Winters, University of South Florida Center for Urban Transportation Research
Learn more about this research by viewing the Executive Summary and the full Final Report on the Project Overview page, or hear directly from the investigators by signing up for the webinar on November 28.

Social marketing can be a useful transportation demand management (TDM) planning approach, to change people's travel behavior. A new NITC study led by Philip Winters and Amy Lester of the University of South Florida's Center for Urban Transportation Research (CUTR) explored a consumer market segmentation technique called SEGMENT, which is successfully used in Europe.

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Post date: Sat, 01/09/2016 - 12:29pm
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Content Type: News Item

Sunday, the first day of the Transportation Research Board annual meeting in Washington, D.C., is workshop day. Portland State University doctoral student Tara Goddard presents in a showcase of research stemming from the prestigious Dwight D. Eisenhower Transportation Fellowship program.

Goddard probed the question of why so many bicyclists die in traffic crashes. Cyclists are 12 times more likely to be killed in a crash than a driver or passenger in a car. She wondered what role drivers' attitudes toward cyclists might play.

Goddard's research uses a survey to measure drivers' attitudes and self-reported behaviors and to test drivers' implicit attitudes toward both other drivers and cyclists. She pairs the survey piece with a lab experiment that uses hazard-perception video clips to examine whether drivers notice cyclists. 

By this approach, Goddard hopes to understand drivers' attitudes and whether those attitudes can predict how they act on the road. That understanding can potentially lead to steps to improve cyclist safety. Her workshop runs 9 a.m. to noon in Room 202B of the Walter E. Washington Convention Center.

Disaster recovery workshop

John MacArthur of TREC presents "Smart, Shared and Social: Enhancing All-Hazards Recovery Plans With Demand...

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