TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.
Research Highlights
Human Centricity through AI - Innovating Public Engagement for Transportation Projects with Large Language Models
Antonie Jetter Ameeta Agrawal
Researchers created a qualitative dataset of public planning documents, community comments, forum conversations, newspaper articles, etc., about the SW Corridor Lightrail project in Portland, OR. The team will use this dataset to set up a series of experiments enabled by the ChatGPT4 LLM from Open.AI. This will provide preliminary insights into the potential of LLMs as data interpretation aids.
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SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States
Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education…
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