TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.

Research Highlights

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education… Read More

Evaluating Efforts to Improve the Equity of Bike Share Systems

Nathan McNeil John MacArthur , Jennifer Dill , Joe Broach
BREAKING BARRIERS TO BIKE SHARE: Insights on Equity. Public bike share systems have rapidly expanded across the United States in recent years. However, there is evidence that significant portions of the population are underrepresented among bike share users, including people of color, along with lower-income, female, older adults and less-educated groups. Lack of bike share stations in neighborhoods with people of color and/or lower incomes is one factor, but does not completely explain the… Read More