TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.

Research Highlights

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education… Read More

Effectiveness of Transportation Funding Mechanisms for Achieving National, State and Metropolitan Economic, Health and Other Livability Goals

Rob Zako Rebecca Lewis
The Moving Ahead for Progress in the 21st Century Act (MAP-21), adopted in 2012, established national performance goals for Federal-aid highways in seven areas. (Federal Highway Administration, n.d.) MAP-21 requires states and metropolitan planning organizations (MPOs) to establish performance-based planning processes, set targets (performance measures), and link planning and funding to these targets. States and MPOs have different mechanisms for allocating funding from various sources to… Read More