THE NEW PROJECT
As transit agencies modernize their fare payment systems, opportunities to pay with cash diminish. This speeds boarding and lowers the cost of operations, while also creating new sources of ridership data. Arguably, service is improved for riders as well, where payment systems work across modes, and in some cases different transit providers, creating a more seamless and simplified experience. Still, about 15% of adults in the United States are without a bank account or credit card, and many rely on restrictive cell-phone data plans or don’t have access to a smartphone. These shares are even higher for public transit users. As transit fare technologies move further from cash, these digitally-excluded riders will find it more difficult to conveniently pay their transit fares.
In the...Read more