Webinar: Segmenting the Market for Transportation Demand Management Campaigns

Wednesday, November 28, 2018, 10:00am to 11:00am PST
NITC Webinar: Segmenting the Market for Transportation Demand Management Campaigns (Phil Winters and Amy Lester, USF)

OVERVIEW

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. It is a useful transportation demand management (TDM) planning approach to promote travel behavior change. The purpose of this study was to explore a consumer market segmentation technique successfully used in Europe for its applicability to marketing efforts in the United States. Attitudinal and demographic data were collected from 1900 individuals in Florida, Oregon, and Virginia modeled after the European approach. Clustering analysis was applied to divide the sample into segments so that members of the same group share similar attitudes. These include attitudes about various modes, car use, and congestion and environment. A classification model was built to predict group membership. The most stable and distinctive segmentation resulted in 7 segments. From this list of over 100 attitudinal questions, 17 questions were found to separate segments most significantly and predict group membership with high level of accuracy. Attitudinal profiles for each group were developed based on thee mean responses to these “golden questions”. This webinar will discuss the method and results.

KEY LEARNING OUTCOMES

At the end of this webinar, the learner will be able to:

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Friday Transportation Seminar: Connected Vehicles Technology Platform

Friday, November 30, 2018, 12:00pm to 1:00pm PST
Friday Transportation Seminar: Connected Vehicles Technology Platform (Larry Head)

EVENT OVERVIEW

The long-term vision and promise of connected vehicles is to use communication between vehicles, and between vehicles and infrastructure, to improve the safety and efficiency of our transportation network.

In late 2018 and through 2019, a multidisciplinary research team will deploy the Multi-Modal Intelligent Traffic Signal System (MMITSS) — a Dynamic Mobility Application developed at the University of Arizona by Dr. Larry Head — on the Portland Streetcar and at four intersections along the “Art Museum Corridor” in Southwest Portland. A prototype CV system is currently being designed and developed based on the MMITSS prototype, traffic signal controllers used by the City of Portland, and the Streetcar operating schedule. It will be tested at PSU and in the City of Portland Traffic Signal Shop. A test intersection near the PSU campus will be selected and equipment installed for field testing. Between November and July, on-board units will be installed on two streetcars and four intersections, and operations will commence. In the long term, technology like this could reduce delay and prevent collisions, making the streetcar—and eventually, the entire transportation system—safer and more efficient.

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NITC Reception at TRB 2019

Tuesday, January 15, 2019, 7:30pm to 10:30pm PST

7:30 PM – 10:30 PM EST

The National Institute for Transportation and Communities (NITC) invites you to join us for our annual reception at the 98th Annual TRB Meeting for a night of networking, fun, and bingo made especially for you transportation wonks.

Once again, we've bought out the whole bar (Fado Irish Pub)!

We'll be running networking bingo (transportation style), and handing out big and small prizes provided by our research consortium of six universities (Portland State University, University of Oregon, Oregon Institute of Technology, University of Utah and new partners University of Arizona and University of Texas at Arlington).

Please RSVP so that we can plan for your attendance and email you a reminder. Complimentary appetizers (at limited capacity) will be provided.

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Data Science Course - Part 1: Introduction to Scientific Computing for Planners, Engineers, and Scientists

Wednesday, April 3, 2019, 9:00am PDT to Friday, April 5, 2019, 5:00pm PDT

In the summer of 2019 we're again hosting our two-part data science course. You can register for one or the other– or attend both parts at a discount: Data Science Course - Part 2: Intermediate/Advanced Scientific Computing for Planners, Engineers, and Scientists

CLICK HERE TO REGISTER

Did you ever feel you are “drinking from a hose” with the amount of data you are attempting to analyze? Have you been frustrated with the tedious steps in your data processing and analysis process and thinking, “There’s gotta be a better way to do things”? Are you curious what the buzz of data science is about? If any of your answers are yes, then this course is for you.

Classes will all be hands-on sessions with lecture, discussions and labs. Participants can choose to sign up for one or both courses. 

Agenda: Part One - Introductory Course
  1. Coding and scripting basics
  2. Best practices in data science
  3. Version control using Git
  4. Workflow and RStudio, and
  5. How to troubleshoot
Cost
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Data Science Course - Part 2: Intermediate/Advanced Scientific Computing for Planners, Engineers, and Scientists

Monday, April 8, 2019, 9:00am PDT to Wednesday, April 10, 2019, 5:00pm PDT

In the summer of 2019 we're again hosting our two-part data science course. You can register for one or the other– or attend both parts at a discount: Data Science Course, Part 1: Introduction to Scientific Computing for Planners, Engineers, and Scientists

CLICK HERE TO REGISTER

Did you ever feel you are “drinking from a hose” with the amount of data you are attempting to analyze? Have you been frustrated with the tedious steps in your data processing and analysis process and thinking, “There’s gotta be a better way to do things”? Are you curious what the buzz of data science is about? If any of your answers are yes, then this course is for you.

Classes will all be hands-on sessions with lecture, discussions and labs. Participants can choose to sign up for one or both courses. For more information, download the syllabus (PDF).

Agenda: Part Two - Intermediate/Advanced Course
  1. The import-tidy-transform-visualize-model-communicate...
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