Research Highlights
SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States
Philip Winters
Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as educatio...
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Understanding Economic and Business Impacts of Street Improvements for Bicycle and Pedestrian Mobility - A Multi-City Multi-Approach Exploration [Phase 2]
Jenny Liu
This research project explores the economic impacts of bicycle and pedestrian street improvements in the United States using multiple data sources and analytical approaches. Building on studies in New York City and San Francisco, researchers examined before-and-after data for street improvements on 14 corridors in six cities: Indianapolis, Memphis, Minneapolis, Portland (OR), San Francisco, and Seattle.
WHY DO THIS STUDY
To make cities more livable and in response to growing concerns over...
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