Research Highlights

Expanding Development of the Oregon Traffic Safety Data Archive, Phase 2

Christopher Monsere
This report describes the preliminary work to develop the Oregon Traffic Safety Data Archive (OrTSDA). The mission of OrTSDA is to “build the knowledge base of traffic safety data in Oregon”. The archive hopes to become a valuable traffic safety data resource with researchers, practitioners, and community supporters. As envisioned, the archive will provide current and historical versions of related data, encompass complete documentation, and contain an online interface to the variety of traff... Read More

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters
Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good. Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change. The purpose of this study was to explore a consumer market segmentation technique (SEGMENT) successfully used in Europe for its applicability to social marketing campaigns in the United States. ... Read More