TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.
Research Highlights
SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States
Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education…
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Improving Walkability Through Control Strategies at Signalized Intersections
Sirisha Kothuri Christopher Monsere
The goal of signal timing at an intersection should be to separate conflicting movements in time, maximizing safety and efficiency for all users. In many jurisdictions, however, signal timing objectives have traditionally focused on allowing vehicle progression and reducing vehicular delay and stops. While these are important considerations in many contexts, other users (especially pedestrians) deserve similar focus and control strategies. Recent updates to the Highway Capacity Manual (HCM 2010…
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