Psychology teaches us that implicit biases—attitudes we hold on a level below consciousness, and may not even be aware of—can have a heavy influence on split-second decisions. In a fast-paced activity like driving, with a lot of moving parts in a complex environment, we make those snap decisions all the time. There are obvious safety implications to this, particularly for the most vulnerable road users. That’s why TREC researchers are becoming more and more interested in studying implicit bias… Read More

Many transit operators employ limited strategies to provide connectivity to transit, like bicycle racks on buses. This project will examine more innovative options, such as: subsidies, hybrid ride sharing business models, flexible routing, smaller transit vehicles, transit-sponsored bike share programs, and social carpooling to meet first and last mile needs and increase mobility for all users, especially underserved and disadvantaged populations. As part of the University of Arizona’s cost… Read More