National Institute for Transportation and Communities

Travel time reliability is a key metric of interest to practitioners and researchers. There are several metrics available for travel time reliability - buffer index, planning index, probability of travel time being higher than a specific value, etc. Travel time reliability metrics have been defined for transit and automobile, and plays as important as a role as average congestion in affecting travel choices. Most of these metrics have forms such as the ratio of percentile to sample mean, the ... Read More

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as educatio... Read More