Research Highlights

Land Use and Transportation Policies for a Sustainable Future with Autonomous Vehicles: Scenario Analysis with Simulations

Liming Wang
Yao-Jan Wu
Even though there are tremendous uncertainties in the timing and evolution path of the Autonomous Vehicles (AV) technology, it may become a likely reality within most MPOs' long-range regional transportation plan horizon of twenty years. Yet a recent survey of largest MPOs in the US indicates only one of them "even mentions driverless, automated, or autonomous vehicles in its most recent RTP" (Guerra, 2016 page 211). One of the uncertainties in assessing the impacts of AV is their direction: ... Read More

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters
Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as educatio... Read More