TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.

Research Highlights

Rural Gentrification and the Spillover Effect: Integrated Transportation, Housing, and Land Use Challenges and Strategies in Gateway Communities

Danya Rumore Philip Stoker
Small towns and cities near national parks, public lands, and other natural amenities throughout the west are experiencing rapid growth and increased visitation. These “gateway communities” comprise a significant portion of the rural west, constituting about 31% of all communities in the U.S. Mountain West and more than 60% of those under 25,000 people. Our prior NITC-funded research shows that growth and increased tourism create a range of “big city challenges” for gateway communities,… Read More

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education… Read More