TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.

Research Highlights

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education… Read More

Addressing Bicycle-Vehicle Conflicts with Alternate Signal Control Strategies

Sirisha Kothuri Christopher Monsere , Krista Nordback , Edward Smaglik
There is nationwide interest in supporting sustainable and active transportation modes such as bicycling and walking due to the many benefits associated with them, including reduced congestion, lower emissions and improved health. Although the number of bicyclists is increasing, safety remains a top concern. In urban areas, a common crash type involving bicycles at intersections is the “right hook” where a right-turning vehicle collides with a through bicyclist. While geometric treatments and… Read More