TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.
Research Highlights
What do we know about Location Affordability in U.S. Shrinking Cities?
Joanna Ganning Keith Bartholomew , J. Rosie Tighe
This research led the Department of Housing and Urban Development (HUD) to rethink the way they use their Location Affordability Index (LAI). From Josh Geyer, Office of Environment and Energy, High-Performance Buildings Team, U.S. Department of Housing and Urban Development: "Dr. Ganning’s thorough and convincing analysis of the strengths and weaknesses of the Location Affordability Index led HUD to rethink using Census block groups as the geographical unit of analysis. As a result, Version 3…
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SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States
Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education…
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