TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.

Research Highlights

Data-Driven Mobility Strategies for Multimodal Transportation

Yao-Jan Wu Xianfeng (Terry) Yang , Sirisha Kothuri
How can we use a variety of data-driven speed management strategies to make transportation safer and more efficient for all modes–whether you’re driving, walking or taking transit? The project was led by Yao Jan Wu, director of the Smart Transportation Lab at the University of Arizona. Co-investigators were Xianfeng Terry Yang of the University of Utah, who researches traffic operations and modeling along with connected automated vehicles, and Sirisha Kothuri of Portland State University,… Read More

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education… Read More