TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.

Research Highlights

Pedal the Old Pueblo: A Naturalistic Study on Bicycling in Tucson, AZ

Joey Iuliano
City investments in bicycle infrastructure can improve residents' health and wellness, lower pollution, fight climate change, and reduce congestion. While transportation geography and planning have long focused on looking at how vehicles, goods, and services move across a region, there is a growing body of research focused on the movement of people through a city. This dissertation by Joey Iuliano of the University of Arizona uses both the City of Tucson and Pima County, Arizona – a region… Read More

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education… Read More