TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.

Research Highlights

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education… Read More

Visual Exploration of Utah Trajectory Data and their Applications in Transportation

Nikola Markovic
The University of Utah has a new data visualization service to offer to state DOTs and other agencies. Using Small Starts funding from the National Institute for Transportation and Communities (NITC), researcher Nikola Markovic and his team have developed a suite of visual analysis tools to demonstrate how GPS trajectory data can help accurately model and analyze mobility trends. These data are typically purchased from vendors, which means that transportation agencies must first understand the… Read More