National Institute for Transportation and Communities

Transit planning traditionally emphasizes the spatial dimension of accessibility; networks are built to bridge locations in the city with the assumption that the provision of spatial connectivity is equivalent to providing people with access to their destinations. However, often underrepresented in transit analyses, is that travel time, not network proximity, is the fundamental unit of influence over people's travel behavior. It is the time lost in travel that drives whether or not people wil... Read More

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as educatio... Read More