Research Highlights

Drivers’ Attitudes and Behaviors Toward Bicyclists: Intermodal Interactions and Implications for Road Safety

Tara Goddard
Psychology teaches us that implicit biases—attitudes we hold on a level below consciousness, and may not even be aware of—can have a heavy influence on split-second decisions. In a fast-paced activity like driving, with a lot of moving parts in a complex environment, we make those snap decisions all the time. There are obvious safety implications to this, particularly for the most vulnerable road users. That’s why TREC researchers are becoming more and more interested in studying implicit bia... Read More

Framing Livability: A Strategic Communications Approach to Improving Public Transportation in Oregon

Deborah Morrison
Autumn Shafer , Rebecca Lewis
Oregon is recognized as a national leader in improving transportation options and limiting urban sprawl. In the 42 years since Senate Bill 100 launched Oregon's land use planning program, these efforts have gone by different names: "reducing reliance on the automobile," "reducing vehicles miles traveled," "reducing greenhouse gas emissions from transportation," "compact, mixed-use, transit-oriented development," "smart growth," "sustainability," and "livability," to name a few. Despite these ... Read More