National Institute for Transportation and Communities

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as educatio... Read More

Counts provide the foundation for measuring nonmotorized travel along a link or a network and are also useful for monitoring trends, planning new infrastructure, and for conducting safety, health, and economic analyses. For safety analysis, they are critical in assessing the exposure to risk. Over the last decade, several automated technologies have been developed to count bicyclists and pedestrians. Despite advances in counting technology, cost and other considerations will continue to limit... Read More