Research Highlights
SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States
Philip Winters
Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as educatio...
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National Scan of Bike Share Equity Programs
John MacArthur
Nathan McNeil , Joe Broach
As bike share systems around the United States have grown in number and size in recent years, there has been an increasing effort to ensure that those systems are accessible to all residents, particularly those who have the fewest resources or have been underserved in the past. The mobility landscape in 2019 is rapidly changing, with scooter and e-bike systems along with ride-hailing and ride-sharing companies contributing to a new and uncharted urban transportation scene. Meanwhile, bike sha...
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