Understanding Market Segments for Current and Future Residential Location and Travel Choices

Kelly Clifton, Portland State University


  • Jenny Liu, Portland State University
  • Roger Chen, Portland State University


This project aims to examine the connections between residential location choices and travel at the household level with an emphasis on identifying current residents' preferences for their future housing, neighborhood and transportation choices (collectively referred to as lifestyle choices) that can be used in scenario planning exercises. The goal is to understand how future lifestyle aspirations relate to current choices. This work builds on a current project, funded by the Oregon Department of Transportation (ODOT), that employs data from the recent Oregon Household Activity Survey (OHAS) to define discrete market segments of lifestyle choices based upon the revealed preferences for housing, neighborhoods and travel. In this proposed second phase, a sample of people in each of these market segments will participate in this study, which relies upon experimental survey techniques and visualization tools to see how these lifestyle preferences may change over the life course and may differ from currently held assumptions about these preferences. 

Understanding the changes in preferences is key to improving the presentation of residential locations choices in integrated land use and travel demand models. As communities struggle to address challenges related to public infrastructure provision, climate change preparation, energy and natural resource consumption, and the creation of a livable future given present economic uncertainty and constraint, land use and transportation plans have become predicated on certain assumptions about the market for various housing types, residential environments and travel modes. If planners lack faith in the estimates from these models, the long range supply of housing, mix of uses, and other land use characteristics will be insufficient to meet future demands. This research will inform these assumptions and contribute to a more robust understanding of the public\'s desires and how they may be accommodated in future scenarios.

Project Details

Project Type:
Project Status:
End Date:
August 31,2014
UTC Grant Cycle:
Tier 1 Round 1
UTC Funding:

Other Products

  • The importance of housing, accessibility, & transport characteristic ratings on stated neighborhood preference (PRESENTATION)
  • Representing the built environment in surveys: A validation exercise (PRESENTATION)
  • The importance of housing, accessibility, and transport characteristic ratings on stated neighbourhood preference (PRESENTATION)
  • Currans, K; Gehrke, S and Clifton K. “Visualizing The Housing, Accessibility, And Transportation characteristics Of A Neighborhood In A Stated Preference Survey: A Pilot Study,” to be presented at the 94th Annual Meeting of the Transportation Research Board, Washington, DC, January 11-15, 2015. (PRESENTATION)
  • TRB Presentation (PRESENTATION)
  • Chen, Roger B.; Gehrke, Steven R.; Currans, Kristina Marie; Clifton, Kelly J.; Liu, Jenny and Jang, Yunemi. “Exploring Residential Tenure and Housing Type Decisions and Household Activity Engagement,” Transportation Research Record: Journal of the Transportation Research Board, No. 2344, Transportation Research Board of the National Academies, Washington, D.C., 2013, pp. 68–78. (PUBLICATION)
  • S.R. Gehrke & K.J. Clifton. “Operationalizing Land Use at Varying Geographic Scales and its Connection to Mode Choice: Evidence from Portland, Oregon,” Transportation Research Record: Journal of the Transportation Research Board, Transportation Research Board of the National Academies, Washington, D.C., forthcoming. (PUBLICATION)
  • Roger Chen, Steven Gehrke, Yunemi Jiang, Jenny Liu and Kelly Clifton - "Residential Location Choices and Household Activity Engagement" (PRESENTATION)