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Changing attitudes toward sustainable transportation: The impact of meta-arguments

Principal Investigator:

David Sanbonmatsu, University of Utah

Co-Investigators:

  • David Strayer, University of Utah

Summary:

An experiment tested the effects of both communications about the functions of an attitude and communications about the functions of an attitude object on persuasion. Participants received a conventional message about the benefits of public transportation, a message about the benefits of positive public transportation attitudes, or a control message. Meta-arguments about the functions of attitud... An experiment tested the effects of both communications about the functions of an attitude and communications about the functions of an attitude object on persuasion. Participants received a conventional message about the benefits of public transportation, a message about the benefits of positive public transportation attitudes, or a control message. Meta-arguments about the functions of attitudes led to more favorable evaluations and stronger intentions to use public transportation. These effects were moderated by the political and environmental orientation of participants. Surprisingly, the conventional message was not persuasive. The research is novel in showing that the communication of the functions of a particular attitudinal position can change attitudes. Our findings broaden the arsenal of arguments that policymakers, environmentalists, and educators can use to change attitudes toward sustainable transportation. See More

Project Details

Project Type: Research
Project Status: Completed
End Date: June 30, 2016
UTC Funding: $75,458

Downloadable Products

  • Changing attitudes toward sustainable transportation: The impact of meta-arguments on persuasion (FINAL_REPORT)

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  • Curriculum: K-12 and University

 

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