Research Highlights
Reducing VMT, Encouraging Walk Trips, and Facilitating Efficient Trip Chains through Polycentric Development
Reid Ewing
A "polycentric" region is a network of compact developments (centers) that are connected with each other through high-quality transportation options. As the antidote to sprawling suburbs, compact centers can encourage all the things that sprawl discourages: public health, environmental sustainability, social cohesion, and economic diversity. But how can metropolitan planning organizations ensure that their regional plans will actually meet these goals?
Polycentric development has been advo...
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SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States
Philip Winters
Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as educatio...
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