National Institute for Transportation and Communities

Over the past decades, many ranking methods have been proposed. However, results vary from method to method, and one of the issues behind ranking is the element of subjectivity. One approach to resolve these issues is the use of combined models. One of the combined models is the Enhanced Empirical Bayesian (EB) method that incorporates the use of the similarity measure based on the Proportion Discordance Ratio (PDR). This model is developed to assess and objectively quantify similarity among ... Read More

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as educatio... Read More