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Amy Lester

Projects
  • SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States
Downloadable Products
  • SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States (FINAL_REPORT)
  • Project Brief: Applying a European Marketing Strategy to TDM Programs in the U.S. (PROJECT_BRIEF)
Related News
  • Applying a European Marketing Strategy to TDM Programs in the U.S.
  • NITC program selects new slate of research projects
Related Events
  • Webinar: Segmenting the Market for Transportation Demand Management Campaigns

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