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Amy Lester
Projects
SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States
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SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States
(FINAL_REPORT)
Project Brief: Applying a European Marketing Strategy to TDM Programs in the U.S.
(PROJECT_BRIEF)
Related News
Applying a European Marketing Strategy to TDM Programs in the U.S.
NITC program selects new slate of research projects
Related Events
Webinar: Segmenting the Market for Transportation Demand Management Campaigns
