Jump to navigation
National Institute for Transportation and Communities
Search form
Search
Sign up for our Newsletter
Main menu
About
News
Research
Impact of Our Research
Events
Our Students
About
News
Latest News
Media Coverage
Join Our Mailing List
Research
Projects
Final Reports
NITC Researchers
Grant Funding
Overview
General Research
Translating Research to Practice
Racial Equity in Curriculum
Dissertation Fellowships
Education
Diversity
Requirements and Forms
Researcher Login
Curriculum: K-12 and University
Impact of Our Research
A decade of NITC research
Transportation and Land Use
Multimodal Data and Modeling
Walking and Biking
New Mobility and Technology
Equitable Mobility
Transportation Resiliency
Events
Upcoming Events
Webinars
Annual Summit
K-12 Programs
Past Events
Our Students
Student Spotlights
Student of the Year
Dissertation Fellowships
NITC Scholars
2022-2023
2021-2022
2020-2021
2019-2020
2018-2019
2017-2018
2016-2017
2015-2016
2014-2015
2013-2014
Student Groups
Amy Lester
Projects
SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States
Downloadable Products
SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States
(FINAL_REPORT)
Project Brief: Applying a European Marketing Strategy to TDM Programs in the U.S.
(PROJECT_BRIEF)
Related News
Applying a European Marketing Strategy to TDM Programs in the U.S.
NITC program selects new slate of research projects
