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Bicycle commuters represent a significant chunk of business consumers in Portland, Ore., one of America's most bike-friendly cities. OTREC research in the past year has provided data on how cyclists and other mode users patronize local businesses.

The final OTREC research report is available on the project pageLead researcher Kelly Clifton of Portland State University also presented her findings at the 2013 Oregon Active Transportation Summit in Salem.
The research found that bicycle consumers spend as much money, on average, as those who drive, and that local businesses can make an effort to attract this share of the market. The Plaid Pantry convenience store chain, a participant in the research, subsequently installed bike racks at 12 locations to make them more hospitable to cycling consumers, as first reported in a post on the Bike Portland blog.  
 
Efforts to promote active transportation often...
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Efforts to promote active transportation often come up against concerns, from business owners, that any shift away from automobile use will mean fewer customers or less revenue.
 
In fact, this research indicates that, for the most part, how much people spend has little to do with what transportation mode they use.
 
Lead researcher Kelly Clifton of Portland State University, in a recent project, "Consumer Behavior and Travel Mode Choices," does highlight some key differences between transportation modes. People arriving by bus, bike or on foot average more trips per month to convenience stores, supermarkets, drinking establishments and restaurants than do people arriving by car. They also spend more per month at all types of establishments except supermarkets, where the auto users’ greater spending per trip more than makes up for their fewer trips.
 
Clifton offered some preliminary findings from this...
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