National Institute for Transportation and Communities

MAP-21 and state laws are placing increasing emphasis on using comprehensive transportation performance measures that include mobility, safety, economy, livability, equity, and environmental to guide transportation decision-making. One of the toughest challenges keeping DOTs and MPOs from adopting comprehensive measures in the decision process is the lack of performance measures allowing consistent comparison of multimodal performance over time and across geographic areas. This project advanc... Read More

Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as educatio... Read More