TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.

Research Highlights

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education… Read More

FHWA Strategic Agenda for Pedestrian and Bicycle Transportation

Jennifer Dill Nathan McNeil
In 2016, TREC was part of a team, in partnership with ICF and Alta Planning, that developed the Strategic Agenda for Pedestrian and Bicycle Transportation, a framework to inform future investments, policies, and partnerships and serves as the update to U.S. DOT’s 1994 National Bicycling and Walking Study. The agenda establishes a strategic, collaborative approach for making walking and rolling viable transportation options for people of all ages and abilities in communities throughout the U.S… Read More