TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.

Research Highlights

Disseminating the Sustainable City Year Program (SCYP) Educational Model to UTC Campuses

Nico Larco Marc Schlossberg
The University of Oregon has developed a catalytic learning model that simultaneously meets the needs of both the next generation’s transportation workforce and cities looking for innovative and catalytic ways to advance a new era of transportation goals. Named the Sustainable City Year Program (SCYP), the model links local community priorities (as expressed through local plans and city council goals) with courses from a range of disciplines at a nearby university. The UO program engages 500+… Read More

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education… Read More