TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.

Research Highlights

The use and influence of health indicators in transportation decision-making

Kelly Rodgers
As a social determinant of health, transportation significantly contributes to well-being through several pathways. Researchers and practitioners have called for health indicators as one way to integrate public health concerns into transportation decision-making. However, it is unclear how indicators are used and what their impact is on policy. This case study of five cities explored how health-related indicators are being used in municipal transportation plans, whether they are… Read More

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education… Read More