TREC research addresses complex transportation problems by drawing on multiple disciplines, including engineering, planning, economics and design, from across the Portland State University campus. Use the search box at right to search for a specific project.

Research Highlights

E-bike Lending Libraries Synthesis

John MacArthur
Despite the practical and sustainable mobility benefits of e-bikes, personal ownership and maintenance are considered barriers to adoption (Fitch et al., 2022). Lending e-bikes may address some of the challenges of shared micromobility programs, such as ease of access and payment, but comprehensive evaluations to date have focused on specialized systems, including a research project loaning e-bikes in Norway (Fyhri et al., 2017), and another available only to Google employees (Fitch et al.,… Read More

SEGMENT: Applicability of an Existing Segmentation Technique to TDM Social Marketing Campaigns in the United States

Philip Winters Amy Lester
Social marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviors that benefit individuals and communities for the greater social good (International Social Marketing Association, 2013). Social marketing is a useful transportation demand management (TDM) planning approach to promote travel-behavior change, and combines at least seven distinguishing features which set it apart from other popular, behaviorchange planning approaches, such as education… Read More