The video begins at 0:27.

Dr. Kelly Clifton, associate professor of Civil and Environmental Engineering at PSU, will present results from Clifton's recent study that aims to make connections between our travel choices and our consumer behavior. Based upon a survey administered in the Portland metro area in the summer 2011, the analysis examines the various influences on mode choices to local restaurants. Similarly, patron spending and frequency of visits are also analyzed with respect to mode to better understand these complex relationships. In this talk, there will be an emphasis on comparing patrons that choose non-automobile modes to those who take a private vehicle. These findings are useful as communities around the country try to educate the business community about the potential impacts of investments in cycling, pedestrians and transit.