The video begins at 1:32.

Topic: Four Types of Cyclists: What do we know and how can it help?

Labeling or categorizing cyclists has been occurring for over a century for a variety of purposes. Dr. Dill's research aimed to examine a typology developed by the City of Portland that includes four categories: Strong and the Fearless, Enthused and Confident, Interested but Concerned, and No Way No How. Unlike several other typologies, this widely referenced typology is intended to apply to all adults, regardless of their current cycling behavior. This seminar will present her findings, focusing on differences between the four types and a better understanding the market for increasing cycling for transportation.