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The US 101 Corridor Mobility Master Plan in San Luis Obispo was a two-year planning effort that evaluated the 70 mile corridor on 12 performance measures. This collaborative effort was led by the San Luis Obispo Council of Governments (SLOCOG).

Performance based planning is becoming more important for agencies receiving State and Federal funding. Smaller, rural regional agencies will have to find ways to collect, report, and use performance metrics with limited resources. SLOCOG's first performance-based planning effort was the US 101 Corridor Mobility Master Plan, funded through a State grant.

Funding for this project came from a Partnership Planning Grant awarded by the California Department of Transportation (Caltrans) along with SLOCOG matching funds. The study team — made up of staff from 6 cities, the county, SLOCOG, Caltrans, the Air Pollution Control District, and the Regional Transit Authortiy — evaluated the corridor using 12 performance metrics and input from the public. 140 project alternatives were evaluated on several measures of effectiveness to determine which improvements were more beneficial to the corridor. SLOCOG used the results of this study to both plan for and fund improvements on US 101 through the Regional Transportation Plan and programming documents.

Jessica Berry is a Regional Transportation Planner with the San Luis Obispo Council of Governments in San Luis Obispo, California. Working in the Programming and Project Delivery division of SLOCOG, she coordinates with four cities and the county to develop regionally significant transportation projects ranging from bike trails to land acquisitions to highway projects. Ms. Berry also manages various long range plans and studies that span multiple jurisdictions. Prior to becoming a transportation planner, Ms. Berry was the Bicycle Programs Coordinator for the San Luis Obispo region. As an avid cyclist, she also teaches adult cycling classes and helps put on an annual cyclocross race in San Luis Obispo.