Post date: Sun, 12/16/2018 - 5:15pm
Event Date:
Content Type: News Item
Principal Investigator: Autumn Shafer, University of Oregon
Learn more about this research by viewing the Executive Summary and the full Final Report on the Project Overview page.

The latest report from the National Institute for Transportation and Communities (NITC) offers recommendations to increase multimodal travel among youth in Portland, Oregon. Communications strategies derived from focus groups of middle-school aged Portland Public School (PPS) students are aimed at helping the Portland Bureau of Transportation and TriMet, the transit provider for the Portland metropolitan region, to engage more with young riders and encourage them to form lasting habits of car-free travel.

The research team chose to focus on seventh, eighth, and ninth grade students because they will soon be eligible for the free transit service provided by TriMet to all PPS high schoolers. Researchers wanted to focus on this critical decision-making stage to affect long-term behavior change towards opting for non-car travel....

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