Psychological Insights on Transportation Mode Choice

Transportation mode choice is often expressed in terms of models which assume rational choice; psychological case studies of mode adoption are comparatively rare. We present findings from a study of the psychology of adoption for sustainable transportation modes such as bicycles, car sharing, and mass transit. Case studies were conducted with current and former participants in PSU’s ‘Passport Plus’ transit pass program, as well as a longitudinal cohort study of first-time winter bicycle commuters. Composite sequence analysis was used to construct a theory of the adoption process for these modes. Our findings suggest that mode evaluation is cognitively distinct from mode selection and has different information requirements. We conclude that public and private organizations could improve the adoption rate for these modes by tailoring their communication strategies to match the commuter’s stage of adoption.

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The video begins at 9:01.

Using "big data" for transportation analysis: A case study of the LA Metro Expo Line

The video begins at 2:25.

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Topic: Using "big data" for transportation analysis: A case study of the LA Metro Expo Line

Summary: Access to a comprehensive historical archive of real-time, multi-modal multi-agency transportation system data has provided a unique opportunity to demonstrate how “big data” can be used for policy analysis, and to offer new insights for planning scholarship and practice. We illustrate with a case study of a new rail transit line. We use transit, freeway, and arterial data of high spatial and temporal resolution to examine transportation system performance impacts of the Exposition (Expo) light rail line (Phase 1) in Los Angeles. Using a quasi-experimental research design, we explore whether the Expo Line has had a significant impact on transit ridership, freeway traffic, and arterial traffic within the corridor it serves. Our results suggest a net increase in transit ridership, but few effects on traffic system performance. Given the latent travel demand in this heavily congested corridor, results are consistent with expectations. The benefits of rail transit investments are in increasing transit accessibility and person throughput within high-demand corridors; effects on roadway traffic are small and localized. 

Bio: Mohja Rhoads...

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Sustainable Design and Transportation: Verifiably Measuring the Carbon Benefits

Portland State University, Urban Center (SW 6th and Mill), Parsons Gallery, Level 2

Special Transportation Seminar:

Join us for a presentation by Projjal Dutta, NY Metropolitan Transportation Authority’s first-ever Director, Sustainability. He tries to reduce MTA’s environmental footprint and quantify carbon benefits that accrue to the region from transit. This unrecognized service, if priced, can generate substantial resources for transit.

Sponsored by PSU's College of Urban and Public Affairs and the Oregon Transportation Research and Education Consortium

Transit's Dirty Little Secret: Analyzing Patterns of Transit Use

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The video begins at 8:08.

Webinar: What Do We Know About Location Affordability in U.S. Shrinking Cities?

WEBINAR VIDEO

Webinar: What Do We Know About Location Affordability in U.S. Shrinking Cities?

WEBINAR SLIDES

WEBINAR SUMMARY

Traditionally the discussion about affordability has focused on housing, but HUD’s Location Affordability Index (LAI), released in 2012, helped to elevate the conversation by expanding the focus to include households’ transportation costs. In the...

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Webinar: Is Transit-Oriented Development Affordable for Low and Moderate Income Households?

PRESENTATION ARCHIVE

OVERVIEW

Transportation and land use planning, as a field, is shifting away from segregated uses connected by highways and streets to more compact, mixed-use developments connected by high-quality transit. This new paradigm has brought special attention to transit-oriented developments (TOD), which are sometimes touted as being among the most affordable, efficient places to live. But how affordable are they, and who has the power to effect change? This study examines housing costs for households living in TODs.

KEY LEARNING OUTCOMES

  • Learn how many TODs there are currently in the U.S. and what methodology was used to identify them.
  • Learn what share of housing in TODs is affordable, what are the relative shares of designated versus naturally occurring affordable units and whether the level of affordability is the same for families of different sizes.
  • Learn ...
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TRB Showcase of Portland State University student research in transportation: Part 2

The video begins at 2:51.

Adam Moore: Bus Stop Air Quality: An Empirical Analysis of Exposure to Particulate Matter at Bus Stop Shelters

Congested traffic corridors in dense urban areas are key contributors to the degradation of urban air quality. While waiting at bus stops, transit patrons may be exposed to greater amounts of vehicle-based pollution, including particulate matter, due to their proximity to the roadway. Current guidelines for the location and design of bus stops do not take into account air quality or exposure considerations. This study compares the exposure of transit riders waiting at three-sided bus stop shelters that either: 1) face the roadway traffic or 2) face away from the roadway traffic. Shelters were instrumented with air quality monitoring equipment, sonic anemometers, and vehicle counters. Data were collected for two days at three shelters during both the morning and afternoon peak periods. Bus shelter orientation is found to significantly affect concentration of four sizes of particulate matter: ultrafine particles, PM1, PM2.5, and PM10. Shelters with an opening oriented towards the roadway were consistently observed to have higher concentrations inside the shelter than outside the shelter. In contrast, shelters oriented away from the roadway were observed to have lower concentrations inside the shelter than outside the shelter. The differences in particulate matter...

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